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How To Become A Successful Auto Broker

Written by Ronnie Haskins | Jun 24, 2025 8:39:43 PM

Are you tired of working long hours and still not earning what you’re worth? Maybe you feel stuck in a job with no growth—or you just want a flexible way to build income on the side. Becoming an auto broker could be the opportunity you’ve been looking for.

The best part? You don’t need prior dealership experience. Just the willingness to learn.

What Is an Auto Broker?

An auto broker is a professional who helps people buy cars without the stress, confusion, and time-suck of visiting multiple dealerships. Clients come to us because they want fast, simple, expert advice and guidance—all in a one-hour conversation.

You’re not pushing inventory. You’re guiding people to the right solution. Think of it like being a car-buying consultant. And when the client takes delivery of their vehicle, you get paid a commission.

Why This Career Works (Even Part-Time)

This isn’t a high-barrier career like real estate. In Colorado, getting licensed as an auto broker costs about $350—total. That includes your bond, testing, and licensing.

You can start part-time. You can work from home. You can scale your income as you grow in confidence and skill. We even have a full commission ladder that lets you climb from part-time associate to lead broker based entirely on performance—not tenure or politics.

You get access to over 300,000 vehicles each day—from off-lease SUVs to luxury cars—and you’re not pressured to move inventory. Your goal is simple: help clients make smart car decisions that fit their needs and budget.

What Makes This Different

I became a broker back in 1998 because I didn’t like being limited. At a Honda dealership, if you wanted a Toyota, I couldn’t help you. That didn’t sit right with me. As a broker, I can help people find any car—new or used, economy or luxury.

And because we don’t own the inventory, we’re not under pressure to “move metal.” That means no high-pressure sales tactics. Just professional guidance.

We also get to help people be proactive about car buying. Instead of waiting for the check engine light or an accident, we help them plan ahead—reviewing their situation every few years and recommending smart next steps.

Do You Need Experience?

No. But here are some skills that will help:

  • People Skills: Build relationships with ease.

  • Clear Communication: Be direct and professional.

  • Resourcefulness: Think critically and find solutions.

  • Basic Automotive Knowledge: You don’t have to be a car geek, just willing to learn.

  • Follow-Up & Consistency: Stay reliable and organized.

Ready to Start?

If you're in Colorado, reach out and we’ll show you exactly how to get licensed, trained, and up and running. If you're in another state, find a local mentor or brokerage and begin learning your state’s requirements.

Want to know more? Contact us, and let’s see if this opportunity fits your goals.